2008 Olympic Games

According to the recent Release of China Internet Market Data by DCCI, which is a national leading research institute on internet data, the user reach (in this case the ratio of independent Olympic program audiences to the website audience) of 2008.ku6.com has reached 63%, 15.22 million on August 17. The ratio of page views of the Olympic program to the page views of the whole website reached 66.1%, with internet traffic to the Olympic program pages hitting 203.6 million. The average video broadcasting has lasted for more than 3 minutes 30 seconds, and the major traffic numbers of the website has shown an increase of more than 100% in total.

DICC also emphasized that traffic to ku6 has gone through the roof because of its relentless effort and various marketing measures. This includes cooperation with all kinds of client-end software such as Baidu and promotion through advertising and public relations companies after Ku6 received Olympic VOD rights. These will fuel the growth of Internet traffic of ku6 website during the Olympic Games and even after that.

At the same time, Chinese Internet analysts have pointed out that, as the greatest athletic event in history, the Beijing 2008 Olympic Games will bring the new Internet media significant improvements and breakthroughs, making it a major winner in the Olympic media war. According to data released by portal websites during the Olympic Games, user attention has hit historical highs. According to iWebTrack, of another leading national research institute named iReserach, the traffic to ku6 has achieved a huge increase in August, with its daily page views and browsing index ranking the first among its peers. With this significant increase, Ku6 has overtaken Tudou and now ranks among the top movers of video websites. It has achieved an increase of 39% user coverage and tops the video websites average daily user views rank list. An average of 15 out of a million users who has installed Alexa are visiting the website every day. Ku6’s user stickiness has undoubtedly won the first prize among video websites. Data has revealed a concentrated attention of net users to Olympic video programs and showed the huge attraction and the high click rates of the authorized Olympic video websites thanks to net users during the Olympic Games.

Source: ku6.com

Youku Picked for ‘Celebration of the 2008 Olympic Games’ Video Contest

Youku, China’s leading Internet video website, announced today that it has been selected as the Internet video platform partner for China’s sole official Olympic video contest.

The ”Celebration of the 2008 Olympic Games” Video Contest — the only official, nationally-recognized video contest being held for the Games — will be sponsored by the Beijing Municipal Bureau of Radio and Television and the Beijing Film and Television Artists Association under the guidance of the Beijing Municipal Party Committee Publicity Department and the Cultural Activities Department of the Beijing Organizing Committee for the Olympic Games (BOCOG).

Contestants will submit videos of various cultural activities held in celebration of the Olympic Games. A panel of experts with online voting from the public will pick the winners, with all acceptable entries showcased on the Youku website.

Youku’s rock-solid technology platform and excellent track record of operation won the approval of organizers. Youku’s participation represents another important milestone in strategic cooperation for the company, which is solidifying its lead against competitors and creating a distinct brand identity in what was once a crowded field.

The contest will give full play to video media, including television, the Internet, and even in-vehicle flat-panel screens. Works by all participants will become part of the ”2008 Olympic Image Cultural Heritage,” capturing the sights and sounds of the Olympic spirit for posterity, and preserving a nation’s heartfelt passion for a long-anticipated, history-making event.

Youku CEO Victor Koo said, ”We consider it a tremendous honor to provide support for the Olympic video contest. When we were awarded last week with video licenses, we regarded it as evidence that the State Administration of Radio, Film and Television approves of Youku’s brand and of our conduct of business. This new partnership demonstrates that as a healthy, high-minded, and broadly-popular website, we’ve managed to gain the trust of other vital governmental departments. With our solid know-how and with our consistent ability to deliver first-rate customer experience, we’re sure to shine as we showcase China’s Olympic culture and spread the Olympic spirit.”

About Youku.com

Youku.com ( http://www.youku.com/ ) is the leading video sharing website and premier online video brand in China. It is one of the top destinations for Chinese people to watch and share videos all over the world. In addition to user-generated content, Youku.com also works with more than 150 professional media partners to distribute online videos in China. Youku.com was officially launched in December 2006 and has grown rapidly since. Youku.com delivers more than 150 million daily video views as of June 2008 and total user time spent exceeded 30 billion minutes per month.

Source: Youku.com

CCTV.com VOD service uses On2 VP6-based Adobe(R) Flash(R) video

On2 Technologies, Inc., a leader in video compression technologies, announced today that China Central Television’s CCTV.com will use On2 Flix(R) Engine to encode and publish new media video coverage of the Beijing Olympics. CCTV.com, the official internet and mobile phone broadcaster of the 2008 games, will deliver an exclusive video on demand service using On2 VP6-based Adobe Flash video across its network of more than 1000 servers; bringing 24/7 accessibility of the 2008 Beijing Olympics to China’s internet users.

By using On2’s Flix Engine, CCTV.com will benefit from the latest encoding tools for the format, which deliver up to a 40% performance improvement over legacy VP6 encoders, and are particularly effective for encoding fast movement sequences characteristic to sports coverage.

“Our bandwidth costs are very high as we need to support a large number of concurrent downloads, and this will inevitably increase during the Olympics,” says Mr. Shan Xiaolei, Director, Technology Management Commission, CCTV.com. “On2 has helped us quickly address this problem by contributing the Flix Engines we need to publish our sports coverage in TrueMotion(R)-based Flash video.”

By using On2 technology, CCTV.com is able to reduce the bandwidth needed to deliver high quality web video by as much as 40%. Following this initial collaboration, CCTV intends to expand the use of On2’s solutions to deliver video across multiple screens.

“We are pleased to provide CCTV.com with the technologies they need to deliver a high quality VOD service in time for the Olympics,” says Eero Kaikkonen, Chief Marketing Officer, On2 Technologies. “We see this as the beginning of a long term partnership that will see our two companies working together to lay the foundation of web TV in China.”

Flix Engine is a leading server side platform for encoding and publishing Flash video. The On2 VP6 video compression scheme is used by many of the leading UGC sites, CDNs and content owners including Facebook, Daum, Eurosport, Akamai and Brightcove to encode all genres of video targeted for web delivery in Flash format. Coupling high quality with low datarates and supporting cue points and alpha channel in Adobe Flash, VP6 is proprietary to On2 Technologies, and as such does not bear content royalties like those levied by MPEG-LA. For more information, visit www.on2.com.

About On2 Technologies

On2 creates advanced video compression technologies for desktop and wireless. Powering the video in many of today’s leading web and mobile applications and devices, On2’s customers include: Nokia, Infineon, Mediatek, Sony, Facebook, Brightcove, Move Networks, Adobe and Skype. On2 Technologies is headquartered in Tarrytown, NY USA. For more information please visit www.on2.com

About CCTV.com

CCTV.com is the new media service platform of China Central Television(CCTV) and is the only organization that can authorize others air CCTV’s content online. It holds a full network broadcasting license in China, which includes web TV, mobile TV, and IPTV. By combining the high-quality contents assets from CCTV and other institutions, and network technologies, CCTV.com provides live broadcasting, re-broadcasting, Video on Demand, download and audio video search services. It is the most prominent internet and mobile audio and video broadcaster in mainland China.

In Dec, 2007, CCTV.com signed an agreement with the International Olympics Committee (IOC) on new media broadcasting rights, thus becoming the first official internet and mobile phone broadcaster in Olympic history.

Trademarks mentioned in this release are the property of their respective owners.

Source: On2 Technologies, Inc.

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